Product Sprint is UBC PMC’s flagship product management competition, designed to give students hands-on experience solving real-world product challenges. Over two weeks, teams will work through the four core phases of the product development cycle — Discovery, Product Planning, Prototyping, and Presentation — just like real PM teams do in industry.

Participants will receive mentorship from industry professionals and attend four workshops aligned with each phase. The experience is structured to help students build portfolio-ready case studies that demonstrate their skills in research, strategy, design, and execution.