November 29th - 30th, 2025
PMC’s 24-hour Product Challenge
November 29th - 30th, 2025
PMC’s 24-hour Product Challenge
November 29th - 30th, 2025
PMC’s 24-hour Product Challenge
REGISTER NOW
Get ready for Product Heist!
Get ready for Product Heist!
Product Heist is an exciting, high-energy hackathon-style competition designed to strengthen PMC’s core goals. The event focuses on three main objectives: building strong corporate partnerships, inspiring participants to create innovative and engaging products based on a design prompt, and preparing for PMC’s flagship event, the Product Conference. Over the course of 24 hours, participants will take part in a “product hackathon,” where they’ll go through a full product management process — from ideation to pitching their final product to a panel of professional judges.
Product Heist is an exciting, high-energy hackathon-style competition designed to strengthen PMC’s core goals. The event focuses on three main objectives: building strong corporate partnerships, inspiring participants to create innovative and engaging products based on a design prompt, and preparing for PMC’s flagship event, the Product Conference. Over the course of 24 hours, participants will take part in a “product hackathon,” where they’ll go through a full product management process — from ideation to pitching their final product to a panel of professional judges.
REGISTER NOW


Meet the Mentors & Judges
WANTED
Mentor at Product Heist
Samantha Chen
Producer @ EA Sports

WANTED
Mentor at Product Heist
Omar Zayed
IT Product Manager @ Westland Insurance

WANTED
Mentor at Product Heist
Isanna Wong
UI/UX Designer @ BobaTalks

WANTED
Mentor at Product Heist
Rayna Lai
Prev. UI/UX Designer @ EA

WANTED
Mentor at Product Heist
Seiya Zhu
Principal Product Designer @ Microsoft

WANTED
Mentor at Product Heist
Samantha Yeung
UX Design Intern @ SAP

WANTED
Mentor at Product Heist
Brian Yang
Design Systems Designer Intern @ SAP

WANTED
Mentor at Product Heist
Nathaniel Wong
Senior Product Manager @ Asana

WANTED
Mentor at Product Heist
Sreeya Iyer
Marketing Development Specialist @ TELUS

WANTED
Mentor at Product Heist
Alexandre Morin
Prev. Product Lead @ Apple

WANTED
Mentor at Product Heist
Sarim Khajawa
Sr. Informatics Security Analyst @ Styx Intelligence
Co-President @ PM Hive


WANTED
Mentor/Judge at Product Heist
XingLu Wang
Senior Product Manager @ Elastic

WANTED
Mentor/Judge at Product Heist
Prasanna Shankar
Sr. TPM @ Atlassian

WANTED
Mentor/Judge at Product Heist
Kyle Chua
Lead Product Manager @ Yelp

WANTED
Judge at Product Heist
Julian Joseph
Senior Product Manager @ TELUS

WANTED
Judge at Product Heist
Oliver Xie
Product Manager @ Workday

WANTED
Judge at Product Heist
Sol Lee
Head of Product @ CreatorCore

WANTED
Judge at Product Heist
Colleen Knuff
CEO & Principal Consultant @ Visionary Vectors Consulting


WANTED
Judge at Product Heist
Georgiy Sekretaryuk
CEO @ Overdrive

WANTED
Judge at Product Heist
Liam Ross
CTO & Co-Founder @ Withe






Case Sponsor: Overdrive
Case Sponsor: Overdrive
Overdrive is an Intelligence Studio specializing in AI and automation consulting. They build tools to scale people, venture capitals, businesses, and possibilities, helping founders, operators, and VCs unlock what is next with practical AI products.
At Product Heist, you will tackle a real Overdrive case, explore how AI can supercharge product experiences, and pitch your solution to industry judges, including folks from Overdrive. If you are curious about PM, AI, startups, or VC, this is the event for you.
LEARN MORE
LEARN MORE
Case Sponsor: Overdrive
Overdrive is an Intelligence Studio specializing in AI and automation consulting. They build tools to scale people, venture capitals, businesses, and possibilities, helping founders, operators, and VCs unlock what is next with practical AI products.
At Product Heist, you will tackle a real Overdrive case, explore how AI can supercharge product experiences, and pitch your solution to industry judges, including folks from Overdrive. If you are curious about PM, AI, startups, or VC, this is the event for you.
Day 1
Day 1
8:30 AM
8:30 AM
Check-in + Team Formation
Check-in + Team Formation
9:30 AM
9:30 AM
Opening Ceremony
Opening Ceremony
Form Teams
10:00 AM
10:00 AM
KICKOFF — Hacking begins
KICKOFF — Hacking begins
11:00 AM
11:00 AM
Workshop 1
Workshop 1
12:00 PM
12:00 PM
Lunch Time
Lunch Time
3:00 PM
3:00 PM
Social (optional)
Social (optional)
4:00 PM
4:00 PM
Hacking continues…
Hacking continues…

Day 2
Day 2
10:00 AM
10:00 AM
Sign-in deadline
Sign-in deadline
12:00 PM
12:00 PM
Submission Deadline + Lunch Time
Submission Deadline + Lunch Time
Form Teams
12:30 PM
12:30 PM
Room Announcements
Room Announcements
12:45 PM
12:45 PM
Preliminary Judging
Preliminary Judging
2:00 PM
2:00 PM
Grand Finals Judging
Grand Finals Judging
2:45 PM
2:45 PM
Closing Ceremony + Farewell
Closing Ceremony + Farewell

Special Thanks
Special Thanks


FAQ
What is Product Challenge, and who is it for?
How do I register, and is there a fee?
Can I register with a team?
I Don’t Have a Team, What Should I Do?
Do I need any coding experience to join?
Should I have any Technical Skills?
What are the Prizes?
Will Breakfast and Lunch be provided?
What happens if I am late?
How to get to our venue?
How to get to our venue?
Location
Location
Henry Angus Building (Sauder School of Business), 2053 Main Mall, Vancouver, BC V6T 1Z2
Henry Angus Building (Sauder School of Business), 2053 Main Mall, Vancouver, BC V6T 1Z2
For any further assistance or specific inquiries about transportation options, please contact us at @ubcpmc on instagram!
For any further assistance or specific inquiries about transportation options, please contact us at @ubcpmc on instagram!
Sign up for our newsletter!
Sign up for our newsletter!
Sign up for our newsletter!
Get ready for Product Heist!
Product Heist is an exciting, high-energy hackathon-style competition designed to strengthen PMC’s core goals. The event focuses on three main objectives: building strong corporate partnerships, inspiring participants to create innovative and engaging products based on a design prompt, and preparing for PMC’s flagship event, the Product Conference. Over the course of 24 hours, participants will take part in a “product hackathon,” where they’ll go through a full product management process — from ideation to pitching their final product to a panel of professional judges.
REGISTER NOW
Meet the Mentors & Judges
WANTED
Judge at Product Heist
Sol Lee
Head of Product @ CreatorCore

WANTED
Mentor at Product Heist
Samantha Chen
Producer @ EA Sports

WANTED
Mentor/Judge at Product Heist
Kyle Chua
Lead Product Manager @ Yelp

WANTED
Mentor at Product Heist
Omar Zayed
IT Product Manager @ Westland Insurance

WANTED
Mentor at Product Heist
Isanna Wong
UI/UX Designer @ BobaTalks

WANTED
Mentor at Product Heist
Rayna Lai
Prev. UI/UX Designer @ EA

WANTED
Mentor/Judge at Product Heist
Prasanna Shankar
Sr. TPM @ Atlassian

WANTED
Mentor at Product Heist
Seiya Zhu
Principal Product Designer @ Microsoft

WANTED
Mentor at Product Heist
Samantha Yeung
UX Design Intern @ SAP

WANTED
Mentor at Product Heist
Brian Yang
Design Systems Designer Intern @ SAP

WANTED
Mentor/Judge at Product Heist
XingLu Wang
Senior Product Manager @ Elastic

WANTED
Mentor at Product Heist
Nathaniel Wong
Senior Product Manager @ Asana

WANTED
Mentor at Product Heist
Sreeya Iyer
Marketing Development Specialist @ TELUS









