November 29th - 30th, 2025

PMC’s 24-hour Product Challenge

November 29th - 30th, 2025

PMC’s 24-hour Product Challenge

November 29th - 30th, 2025

PMC’s 24-hour Product Challenge

REGISTER NOW

Get ready for Product Heist!

Get ready for Product Heist!

Product Heist is an exciting, high-energy hackathon-style competition designed to strengthen PMC’s core goals. The event focuses on three main objectives: building strong corporate partnerships, inspiring participants to create innovative and engaging products based on a design prompt, and preparing for PMC’s flagship event, the Product Conference. Over the course of 24 hours, participants will take part in a “product hackathon,” where they’ll go through a full product management process — from ideation to pitching their final product to a panel of professional judges.

Product Heist is an exciting, high-energy hackathon-style competition designed to strengthen PMC’s core goals. The event focuses on three main objectives: building strong corporate partnerships, inspiring participants to create innovative and engaging products based on a design prompt, and preparing for PMC’s flagship event, the Product Conference. Over the course of 24 hours, participants will take part in a “product hackathon,” where they’ll go through a full product management process — from ideation to pitching their final product to a panel of professional judges.

REGISTER NOW

Meet the Mentors & Judges

Case Sponsor: Overdrive

Case Sponsor: Overdrive

Overdrive is an Intelligence Studio specializing in AI and automation consulting. They build tools to scale people, venture capitals, businesses, and possibilities, helping founders, operators, and VCs unlock what is next with practical AI products.

At Product Heist, you will tackle a real Overdrive case, explore how AI can supercharge product experiences, and pitch your solution to industry judges, including folks from Overdrive. If you are curious about PM, AI, startups, or VC, this is the event for you.

LEARN MORE

LEARN MORE

Case Sponsor: Overdrive

Overdrive is an Intelligence Studio specializing in AI and automation consulting. They build tools to scale people, venture capitals, businesses, and possibilities, helping founders, operators, and VCs unlock what is next with practical AI products.

At Product Heist, you will tackle a real Overdrive case, explore how AI can supercharge product experiences, and pitch your solution to industry judges, including folks from Overdrive. If you are curious about PM, AI, startups, or VC, this is the event for you.

Day 1

Day 1

8:30 AM

8:30 AM

Check-in + Team Formation

Check-in + Team Formation

9:30 AM

9:30 AM

Opening Ceremony

Opening Ceremony

Form Teams

10:00 AM

10:00 AM

KICKOFF — Hacking begins

KICKOFF — Hacking begins

11:00 AM

11:00 AM

Workshop 1

Workshop 1

12:00 PM

12:00 PM

Lunch Time

Lunch Time

3:00 PM

3:00 PM

Social (optional)

Social (optional)

4:00 PM

4:00 PM

Hacking continues…

Hacking continues…

Day 2

Day 2

10:00 AM

10:00 AM

Sign-in deadline

Sign-in deadline

12:00 PM

12:00 PM

Submission Deadline + Lunch Time

Submission Deadline + Lunch Time

Form Teams

12:30 PM

12:30 PM

Room Announcements

Room Announcements

12:45 PM

12:45 PM

Preliminary Judging

Preliminary Judging

2:00 PM

2:00 PM

Grand Finals Judging

Grand Finals Judging

2:45 PM

2:45 PM

Closing Ceremony + Farewell

Closing Ceremony + Farewell

Special Thanks

Special Thanks

FAQ

What is Product Challenge, and who is it for?

How do I register, and is there a fee?

Can I register with a team?

I Don’t Have a Team, What Should I Do?

Do I need any coding experience to join?

Should I have any Technical Skills?

What are the Prizes?

Will Breakfast and Lunch be provided?

What happens if I am late?

How to get to our venue?

How to get to our venue?

Location

Location

Henry Angus Building (Sauder School of Business), 2053 Main Mall, Vancouver, BC V6T 1Z2

Henry Angus Building (Sauder School of Business), 2053 Main Mall, Vancouver, BC V6T 1Z2

For any further assistance or specific inquiries about transportation options, please contact us at @ubcpmc on instagram!

For any further assistance or specific inquiries about transportation options, please contact us at @ubcpmc on instagram!

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© UBC Product Management Club 2025.

© UBC Product Management Club 2025.

Get ready for Product Heist!

Product Heist is an exciting, high-energy hackathon-style competition designed to strengthen PMC’s core goals. The event focuses on three main objectives: building strong corporate partnerships, inspiring participants to create innovative and engaging products based on a design prompt, and preparing for PMC’s flagship event, the Product Conference. Over the course of 24 hours, participants will take part in a “product hackathon,” where they’ll go through a full product management process — from ideation to pitching their final product to a panel of professional judges.

REGISTER NOW

Meet the Mentors & Judges